İstanbul, October 2017
How might we fill the gap between the brand presence and materials brand’s representatives use?
Benchmark study, observations, in-depth interviews, conceptualization, final product design.
* Limited snapshots due to the confidentiality agreement.
It was observed that there is a great need to improve consideration, purchase and service steps in the customer journey.
A material map has been worked out as a result of in-depth interviews conducted with sales representatives in İstanbul and Ankara.
The study ended up in 4 material groups:
B. Use, Give Away & Remind
D. Present & Win
The journey of sales representative has been studied to understand the position of materials as well as opportunities.
During the conceptualization; two diversified themes were carried out.
Ideation and Prototyping
Themes were built upon different design directions. Selected directions were studied further first with sketches and then tested via hi-fi prototypes.