Client
Octapharma AG
Role
UX Designer
Design Continuum
Milan, May 2010
Challenge
How might we develop a website fully engaged to the printed brochure of the study?
Approach
Benchmark study, conceptualization, wireframe and UI designs.
Understanding
The project targeted at healthcare personnel. In addition, the ObsITI study brochure was given as the base of the visual language (colors, page architecture and the overall theme) and the content.
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Ideation
The sitemap was studied with respect to the study brochure and benchmarked websites.
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Ideation
Following conceptual study, the client made partial selection among 3 different design proposals.
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Prototyping and Evaluation
Selected direction was further developed for client’s final evaluation.
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