ObsITI.com

website is to promote the Observational Immune Tolerance Induction research program sponsored by Octapharma AG.

Client
Octapharma AG

Role
UX Designer
Design Continuum
Milan, May 2010

Challenge
How might we develop a website fully engaged to the printed brochure of the study?

Approach
Benchmark study, conceptualization, wireframe and UI designs.

Understanding

The project targeted at healthcare personnel. In addition, the ObsITI study brochure was given as the base of the visual language (colors, page architecture and the overall theme) and the content.

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Ideation

The sitemap was studied with respect to the study brochure and benchmarked websites.

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Ideation

Following conceptual study, the client made partial selection among 3 different design proposals.

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Prototyping and Evaluation

Selected direction was further developed for client’s final evaluation.

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